Marks

The family

Same grammar, different subtraction

Each studio and product gets its own knockout. That is the entire brand system — the engine, the ground, and one shape removed.

Variant

Negative and figure

The default is negative — a filled disc with the shape cut out. Figure inverts it: the shape is drawn, wrapped in a thin ring. Negative reads better small; figure reads better when the shape itself is the message.

Wordmarks

Mask-drawn lettering

For titles whose mark is text, the glyph is drawn directly instead of subtracted — a hand-authored bitmap on the same cell grid, so lettering sits in the identical pixel rhythm as the discs.

Motion

Four dissolve modes

The mark decays and reforms on a loop. The mode sets the order cells leave: by row, by radius, at random, or in glitch blocks. All four move cells through space — none of them fade opacity, per the motion rule.

Resolution

Grid and gap

grid sets cells across; gap sets the gutter as a fraction of a cell. Lower grid reads bolder at small sizes; higher grid carries finer knockouts.

Derived engine

AkaMark — the discipline cycler

The hero variant. Same disc grammar, but each reform reveals a different discipline rather than a face: AI spark, code brackets, an eighth note, an isometric cube, a terminal prompt, a pen stroke. The dissolve is the discipline change.

Derived engine

PixelRoundabout — a simulation as a mark

The furthest the grammar stretches: Bartel-Pritchard Square rendered in the same bit style, driven by a real traffic simulation. Queueing, merge-yielding, and stop-and-go waves emerge from two rules. The sim is pure and DOM-free — the component owns the clock, so the same model could drive an SVG or a test.

Reference

Props